In September of 2005, Kellogg announced its agreement to continue its partnership with the United States Olympic Committee as an Official Sponsor through 2008. The company's sponsorship is part of its Earn Your Stripes initiative and this year is supporting six U.S. Olympic hopefuls who have been training to compete in the 2006 Olympic Winter Games in Torino, Italy. All the athletes are featured on either boxes of Kellogg’s Frosted Flakes or in television advertising during the Olympic Winter Games. The athletes are partnering with the Kellogg Earn Your Stripes program to raise kids’ awareness about the importance of keeping fit, staying active, and working hard to achieve their goals. 

Find out more at http://www.kellogg.com/.

With 2004 sales of nearly $10 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The Company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world